Turbocharging The Opportunity Pipeline For A Melbourne Family Law Firm!

Problem

• Family Law firm struggling to generate enough leads

‍• Firm did not know its ROI on the Advertising spend (Google, Radio, Print)

‍• Conversion rates were not being calculated.

Diagnosis

In the hope to generate enough work for the firm, the director was spending money on anything and everything (Google Ads, SEO, Radio, Print Ads) without any idea as to what the ROI was on each segment.

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Solution Implemented

• Ran a comprehensive "Website + SEO" Diagnostic Report and audited Keyword spend

• Created Online Funnels + Specific Service Landing Pages

• Optimized spend on Google Ads

• Implemented a Content Management Plan for SEO

• Focussed solely on the digital spend where the ROI could be calculated with Reasonable accuracy

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Result

• >30% Number of Leads Increased

• <15% Overall Marketing Cost Reduced

‍• Quality of leads went up (more $ per matter) by targeting specific suburbs and post codes